Thursday, March 20, 2014

Darwin Ortiz Would have made for an exceptional Graphic Designer, wouldn't he?

"Details make for perfection, but perfection is no detail"
Leonardo


Evening readers, however few I may have, if any. My Internet has been down for the last couple of days thus making it very hard for me to keep this blog up and running. For that I present this apology, directed once again to anyone who has been keeping up with my posts.

I did manage to post that lovely Enfield quote from the introduction of Dai Vernon's Inner Secrets of Card Magic. Because of the internet problem I was not quite sure if the post made it to the blog or not. I also published that lovely photo of The Professor, photoshoped by yours truly. I love Design, particularly Graphic Design. Last year I took a graphic Designing course at school with one of the greatest, if not the greatest teachers I have ever had the pleasure to learn from. Her name's Silvia Perez and She also teaches Design at UBA (University of Buenos Aires, one of the best public universities in the world)

What stroke me the most about her class was how much it taught me about attention to detail, composition and perhaps the most valuable thing of all, communication

If you consider yourself to be a Vernon/Erdnase Student, I am sure that you realised how much those things apply to the construction, presentation and overall study of card artifice.

I see the pieces of the puzzle start to come together for it's not by mere chance that I decided to speak about Dai Vernon and Silvia's wonderful class in the same entry. In fact it was around June last year that I had to sit down for her test on communicational situations, design and its construction. Silvia's test was and in fact still is the talk of the town. It's regarded as one of the more complex tests a student has ever had the displeasure to sit down and write... However, that's not my point, since I did well on the test. However I remember walking away that day with a single thing in mind, an epiphany if you will. It could be summarized shortly:

"The job of the graphic designer is to create a communicational situation in which the relationship between the spectator and the design produces only one outcome, the right one. Basically, it all serves to that final effect the design has on the person who it is intended for. Let's clarify things with a little example: When you see a green sign that says exit right above a door, that is meant to tell you one thing and one thing only, and that's the place in which you're supposed to exit the venue you're in. It serves only one purpose, in this case, civil indication, I guess you could say."

Now what if you were to do the same thing but replace the design for a magical effect? To my mind I think we may arrive at something that is quite like Darwin Ortiz's Strong Magic philosphy, which I happen to be a student of. So, just for the sake of it

"The job of the magician is to create a communicational situation in which the relationship between the spectator and the effect produces only one outcome, the strongest one possible."

I'd like to leave you with a final axiom which I consider to be about the most important thing when looking for new material

"The thing that matters the most is how strong the effect is, since that is directly proportional to how memorable that effect will be on those who witness it"

Please grab a copy of both strong magic and designing miracles and make a point of reading them at least once every year


"Do not fear a man who has practiced 10.000 kicks once, Fear he who has practiced one kick then thousand times"
Bruce Lee



                                                                        

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